Why Her View From Home Matters with Leslie Means
I want your voice to matter more and I’m absolutely thrilled to bring you guest this week who shares this exact sentiment!
Leslie Means is a former news anchor, published children’s book author, and the co-founder and owner of Her View From Home; an online platform millions of women turn to each month for positive inspiration about parenting, marriage, relationships, and faith.
In this episode, Leslie talks about how Her View From Home started, why she says we should listen to God’s whispers, her mission to help women realize their voice does matter, how she runs a successful business from home while raising three children with her husband, the impact video has had in growing her audience, what she looks for in an article for Her View From Home, and so much more!
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Transcript
Andrea: Hey, it’s Andrea and welcome to the voice of influence podcast. Today I have with me Leslie means of her view from home. Leslie is the co founder and now the owner of herviewfromhome. com, which is, I don’t know, I’m going to let Leslie tell you about it, how she wants to describe it. I would describe it as kind of like an online magazine or she’s also a former news anchor, published children’s book author, weekly columnist, and has published several short stories as well.
So I’m excited to visit with Leslie about her voice of influence in the world and how she’s actually helping others with theirs as well. So, Leslie, welcome to the Voice of Influence podcast.
Leslie: Thank you so much for having me. And I was telling Andrea earlier, I woke up this morning with the worst head cold.
So, of course, that would happen today.
Andrea: That’s totally fine. Okay, so, Leslie, would you tell us a little bit about Her View From Home? How do you introduce it?
Leslie: It’s such a long story and I will try to be brief with it because I could truly speak for days about the process of Herview. We just turned six years old.
It actually started back in 2012. An old boss of mine and a local author in town. We all got together and kind of had this vision for a platform for women. Um, it was going to start to be local. It was going to be about Nebraska and the people and places in Nebraska. I used to host. A local talk show and my former boss and I, we, we really launched this talk show together back in 2007.
So essentially it was going to be that, but the online version. And what I learned very quickly is it truly shows views from throughout the United States and really throughout the world. You can’t contain it. No, you can’t. And so all these women found us, and I say quickly, it was within, you know, two or three years that we realized it very much needed to be just a bigger, broader perspective.
And a big portion of, I mean, obviously our site is very faith based, we like to say it is faith based, but we don’t try to tell you how to think or feel, so we’re not going to get into scripture and things, but you can feel that in all of the articles that our writers write about motherhood and parenting and family and relationships really become the biggest topics and the greatest topics on Hermio.
And it has, I don’t even know where to start from the story, but I talk a lot about whispers and big on listening to God’s whispers. There have been years when I wasn’t sure I could keep this going. I was working a full time job and running Herbview after a couple years in all by myself. And I was going door to door into local businesses, trying to, you know, pay bills just to keep it going.
There was a couple times, one night in particular, I’ll never forget it, I told my business partner at that time, um, in May of 2015, I believe. Then I said, I don’t think I can keep going with this. It’s just too hard. And then I, I woke up the next morning and I heard the whispers and it was a, Oh my gosh, you have to keep going.
This, this has to be a place for women. You have to keep going. And ever since that happened, it just kind of exploded. So I’m going to tell you whispers now, if that’s okay. That’s great. In fall of 2016, I believe. We were still fairly small, probably getting, you know, 250, 000 views a month for us, which now, you know, we’re getting 2 to 3 million views a month.
So it was smaller. And probably about 15, 000 Facebook followers. And I had a woman, she emailed me, she found us and her story had been talked about on all the big newspapers, all the news organizations, but it was very much a news story. She had never written the personal view of her story and found us.
And she said, Leslie, I want to tell my story because I prayed about it. I think it’s a place that it needs to be shared. And I would be honored if you would run it. And it was a piece on her friend who actually committed suicide four months after her child was born and because of postpartum depression.
And we had so many people email in and say that it saved their life. Wow. The kind of stuff that just, I mean, it just gets me really emotional, I’m sure, because it, that’s the purpose, there’s such a bigger purpose in what’s happening with part of you, way beyond my imagination or anything that I really understand or comprehend, and that is how it’s just been going, I mean, we’ll have stories like that over and over and over again now for the last six years, and it has become just something so much greater than, truly than I dreamed, I think I believed it, you know.
But I didn’t know that it could happen like this. It’s been a really cool journey.
Andrea: Yeah, I remember well her view from home was where I was first published outside of my own blog Gosh, it must have been it’s been a while. Yeah, it’s like three years maybe
Leslie: yeah
Andrea: But I remember back then I could sense it in you you just felt it in your bones like it was gonna happen But at the same time, I mean, you don’t know until it does Right.
But there was a lot of energy and excitement around, gosh, it just feels like this is growing. It’s really, it really is growing. And it was fun to watch you kind of lead that charge. And because you have a Facebook group with the writers that write for Harvey from home, I’m just explaining that to the person who’s listening, but, but that was where you could really sense that.
And you were kind of rallying the troops and that sort of thing. And it was really fun to watch.
Leslie: And it’s really interesting because I, I’m emotional. I never saw myself as a leader like this. I really didn’t, but through the journey, I have found that I’m. I’m not only, yes, I want it to be a place for mothers and women to connect and come together, but I also have this passion to show women now that their voice matters and that it’s truly what I’ve always been an advocate for paying our writers as soon as we possibly could.
That speaks to me, I think maybe it’s because of my media background. I know so often in the news, it’s always about being the biggest and the best and trying to get the biggest story and Kind of trampling on whoever you need to get there. And I, I’ve always kind of taken a step back from that view and thought, no, you know, somebody needs to tell these people that their words and their voice matter and, and that they need to be given the credit that they deserve.
And so that’s kind of. Become this platform for me to with her view that surprised me along with the leadership thing. I just never really saw that. And so these women, I don’t know, they’ve become family for me. Really, I’ve never met so many people, so many of them.
Andrea: Yeah. So where do you think that originated that additional passion or that layered passion that’s come?
in the midst of all of it, you know, this desire to see their voices matter, that they would recognize that and whatnot. Where did that come from?
Leslie: So my friend Brie, who writes now, she says that I have to let go of the island of misfit toy mentality. I, I’ve always kind of felt like, you know, I’m a central Nebraska girl in the middle.
I live in the middle of Nebraska. I was a farm girl, grew up on a farm who just parents who worked so incredibly hard. I’ve always felt maybe a little bit like the underdog, not maybe, but absolutely like the underdog. When you’re, [00:08:00] you know, you grow up with people saying, why do you live in Nebraska? Why are you there?
And I think I took that passion of showing people, you know, of how incredible it can be in this part of the country to throughout the United States of for women who felt like maybe their voice didn’t have a platform or. Maybe they felt like, who are they? They’re just a mom. Why did they need to be speaking?
And I think I took that of my own, you know, let people realize that you’re bigger than the world thinks. And now I want to show that to the writers. That’s probably 90 percent of why it’s working so well.
Andrea: Yeah, I love that because I’ve seen this play out over and over again, and you’re one of the people that I’ve seen it in, where your personal pain became a realization that this is something bigger than me.
And so then that turned into your passion, which is just, I think it’s super powerful.
Leslie: It’s such a great view for me to listen to all these other writers and to have different perspectives from across the country because I don’t know, you know, when I let myself think that someone who was in a big city with a lot of money was better than someone in the middle of Nebraska, you know, and so I definitely got over that, but it was really hard for me because I felt like I was always digging, digging and trying to prove to people and now I’m to the point where I realize, no, we aren’t really all equal.
Yeah. Yeah. And there’s a lot of power in finally getting that and realizing that. And that’s why I want to show all the women that too, that they can be wherever they’re at, wherever their view. No matter their clout, their financial situation, anything, they can do so many good things and they’re doing it.
These writers are
Andrea: incredible. Hmm. Okay. So you have a lot of writers and you were talking earlier about, I didn’t ever envision myself to be this leader, but you are. So how many writers are we talking about now and how do you keep everything straight? What kind of system or people do you have in place to help you manage it all?
Because to give perspective, you said you have, what, two to three million views in a month, and then you have around 250, 000 followers on Facebook. I mean, it’s just a lot.
Leslie: I don’t know. I will say with TV, with my TV background, we were very much used to, you know, when in the morning you have to do a story and, you know, it’s a small television station, so you would.
Make the phone call, you drive out, you’d interview, you’d edit, and you’d report the news at five o’clock that night. I’m used to that deadline and that high pressure. And I ended up finding people, finally now I have a team, who are very also similar to that media platform. I have an editor now, and um, Galva does social media for us.
And someone we just hired for sponsorship. So finally we have this team. But for so long, up until last summer actually, I was doing this all on my own. And I was going nuts. But now we just have systems in place and we’re so used to it. You know, over six years of time, you just kind of figure it out after a while.
But everything changes, social media changes so quickly that we always have to be on top of it.
Andrea: Mm. So true. Okay. So you have kids at home and as your bio says, a very patient husband. So tell me about what is it like for you to mix? I know that to certain degree, there’s an integration of work and real life, and I am sure that it’s kind of hard when you’re, I’m assuming that you’re still working from home while you’re doing this.
So how does all that play out for you?
Leslie: Yeah, it has been a wild ride. My two girls are nine and seven, and then we just had a baby, he’s fourteen months old. But actually, when he was born last March, was right after the site had kind of exploded from an article that we had in January of 2017 that got nine million views.
And so Wow. I was working in the hospital the day he was born. Now, I don’t say that to make it sound fancy, I think I probably had a problem and I should have closed the site, but I think I’m just so used to all the hours and time spent as often as I can because I have this passion. I listen to these whispers that we’re growing and I also look back and see now how much time I have spent away from my kids and I think that’s why I don’t have to make it so successful because I’ve put too much.
As any entrepreneur, I think would say that, um, and now I do have help. I have my baby goes to daycare and the girls are at school. So thankfully. From like, 8. 30 to 2. 30 every day, I cram in as much as I can, and then I try to balance out the rest of my life in the evening. You can really tell, you know, when you don’t have balance and things are lacking in certain areas.
So for now, for me, it’s my kids, it’s my husband, and it’s her view. And I’ve had to say no to a lot of things in our community. That’s been really hard for me, but I think there will be a season. When I can get back into all those things, when I’m able to find balance and hire more help.
Andrea: Yeah, I can see that.
And I’m curious too about your daughters. Do they talk to you about this much? Do they say, Mom, how are things going with her view from home? Are they into it? Well, my second, my middle daughter.
Leslie: I have to have her permission if I write about her anymore, or put her photos online, which is really cool. Like, she’s gonna be eight this summer, and you know what?
It does. It changes once they get a little bit older. My oldest, she will ask me almost every day. I have an app on my phone for Google Analytics, and we can tell how many people are on the site at all hours of the day. And that’s really how we judge what we need to be sharing and all that so we can reach our daily goal.
And she’ll always ask me, Mom, how’s it going? How many people are online today? And she’ll get really excited when we have high number days. Yeah, they’ve grown up with it.
Andrea: Right. And they’ve grown up with you going after something like this. Which will be interesting to see how that, you know, plays out for them and inspires them in the future, too.
Leslie: Right, when they’re older, mom was always on the computer.
Andrea: Mom was always going after it. There you go. I’d like to say that anyway. Okay, so I really like your mission statement. I want to read it because you kind of touched on it a little bit ago, but I’m going to read it, and then I’d like to talk about it a little bit.
It says, Faith based without telling you what to think or feel. Funny, but not at the expense of others. Brave, but not only for the sake of getting attention. Support to any woman, mother out there, regardless of the mistakes that we make. So I want to say that I think that I can see that in some ways, this mission statement is, I want to say this very respectfully.
It’s like a reflection of you. It is you. I mean, it’s grown from who you are. And it has to be, I think, to a certain degree, you can’t grow something that is totally different from yourself. But how did you come up with a mission statement? And how does it feel like it’s a part of you now?
Leslie: I’m so glad you said that too, because It really is a reflection of me.
I believe for a business like this, for me anyway, that it has to be interesting to me or I think I would have stopped a long time. Passion wouldn’t quite be there. And so a lot of people told me, and they’re very, they’re accurate in what they said years ago. They said, you know, if you would pick one lane, it would go so much faster.
If you would just be strong Christian views. It would go faster. If you would just be babies or young kids or preschool, it would go faster. You would just focus on one theme and I just couldn’t, I couldn’t, it’s not my brain, it’s not how anyone really works. So I had to keep listening to those whispers and really figure out a way to find the niche of people that we want to talk to and really reach, which is everybody.
But still focus on our mission and what we’re trying to accomplish. And so honestly, the mission statement, my team helped me come up with it because I was struggling for a while, trying to figure out exactly what and who you were trying to be. And now we have pointed down to. So it’s really mothers of kids who are still in school, and it’s very much relationships and marriage, and you know, that’s really important to me too, and that family dynamic.
All with that Christian vibe, but not a scripture based site. And so what we’ve found is that’s Not really very common, surprisingly. You either have one side that’s very news or, you know, stays completely away from Facebook. I get, because when you’re in the media, you’re not supposed to talk about anything like that.
But I didn’t like that. I wanted that to be a piece of our site. And so, I think really that’s, that’s what makes us different. And now that we’ve been able to figure that out, is how we’ve been growing so quickly this last, you know, 18 months or so.
Andrea: Yeah, and I think it is, it is hard when you’re the one that’s been in it for so long.
To kind of look at it and say, well, what is it? So it helps to have those other people.
Leslie: Isn’t that weird? And so when I finally, when I’ve hired some staff and they tell me actually, luckily we think it has this clear vision. It’s this and this and this I’m like, Oh my gosh, thank you. Like, you know, they see what I’ve been trying to articulate, but you just can’t as much because yeah, like you said, you’ve been in it for the past six years.
Just every single day, and you know what it is, but it is harder sometimes to explain what your heart is trying to get out
Andrea: there. Totally. And it’s not like you couldn’t do it for somebody else. It’s just you’re so in it. Okay, so Herbie from Home is this big, big thing, but I know that you, you’re entrepreneurial and you are using your voice in other ways as well.
So could you tell us about what else you have your hands dipped in right now? Okay.
Leslie: Well, truly it is focused on growing Purview and the different perspectives and, and growing with it as social media and everything changes. And so we are already looking very much into the future of getting into a different demographic.
Especially as our kids get older. I mean, that’s our big focus right now on our news. We partly touched our newsletters. And so that’s a big thing for me now too, is really honestly growing every different market for purview and just. Getting the world to know more about us. I love that you said that I do other things, but I’m telling you what, I love my kids, my husband, and truly like Hervew.
I wish I could shut my brain off.
Andrea: Okay, so I know that you’re doing different things with Hervew then. Maybe that’s a better way to put it. At least you have in the past done videos and other things. So, I mean, are you still doing videos?
Leslie: I think we just reached 100, 000 to now what, you know, in May, we are now almost at 300, 000 in that amount of time. And it’s because of videos and it’s just a different way to tell the story. I always thought for so long, you know, I thought I don’t want to be a base of this website. I really didn’t want that because there’s just so many views and so many women.
And so I didn’t want it to be a focus on me at all. And I thought, well, how am I going to do that? How am I going to do videos? You know, if I don’t want it to be a focus on me. And finally we figured out, of course, like take the video background that I have in TV and use that to tell the story. And it’s been, yeah, it’s been everything.
We’re trying to do them about twice a month now is our goal. Sometimes we get there. Sometimes we don’t, but thankfully my husband, he, um, is the marketing director for our local university. So. In the evening, he would help me edit, and now I finally kind of retaught myself how to edit, too, so we can bring those out a little bit faster, but they’re just a cool way.
To get the words out from our writer.
Andrea: So tell me more about the way that your background in TV. You did The Morning Show and so there were, there was a lot of interviews and lifestyle kinds of stuff. How has your background with interviewing and that sort of thing had an impact on the way that you are able to do those videos or tap into these stories that these women have to tell?
Um,
Leslie: Yeah, great question. That’s also something that I, I see I didn’t talk about it because I tried to go faster telling my background. You know, I think it’s interesting because when you graduate college, you think you have one path, and then if you go down a different road, you wonder how the heck that’s even going to get you to where you want to be if you figure it out ever.
I really feel incredibly fortunate to feel like I’ve found now my path with Purview or storytelling online or something until I’m, you know, 90 years old in the nursing home. I feel like I’m going to do some version of this now, but it wasn’t because when I started in TV, I thought I was just going to go bigger, better, like the typical media route and try to go into big cities and be a reporter.
And I changed my mind when I saw a different side of news. I was in it for about seven years and when my second daughter was born. And I just realized I loved, I loved telling the story. I didn’t like the news part of the really hardcore cutting news. I didn’t like that, you know, murders and, and all those kinds of stories.
But I loved the interview portion of getting to tell people stories of what they did really in their life. The human interest side. That was just fascinating. I’ve always loved that. I’ve always loved storytelling. I say I’m not a writer, I’m a storyteller. Um, when my second daughter was born, because it was just too much with our schedules and I didn’t want to miss out on my girls you know, life.
I just said, it’s so hard. I wanted a job where I could go to all of their events and still work too. I mean, I’ve always worked. My parents worked. That’s just what I’ve always known. And so I started working at our local chamber of commerce. And that got the business bug into me. I saw such a different world of how hard it is to be a business owner and how hard it is to be an entrepreneur, but I love their passion.
Andrea: I’m
Leslie: sure you,
Andrea: you started, probably found it in yourself pretty quickly.
Leslie: Yes, yeah, which was really surprising to me, but then I also missed the storytelling part. I’m like, how do these two things work together? And somehow I found that. And I, I truly believe that there was no accident that I was supposed to be taking those steps where I was going to be where I am today.
Because I, I don’t believe Hervew would still be Hervew if I didn’t have that business background and the mentors I had in the business community to keep me going. Bizarre. The business world. And every, you know, broadcast journalism girl does not know about QuickBooks or, you know, any of the financial side of business.
You just don’t learn about that. And that is, you know, a huge part of making a business successful. And so it’s, I think it’s just cool how those two things came together to make it all work
Andrea: out. Hmm. I want to ask you about women who are starting to write. They’re feeling some sort of interest in writing.
What makes a good article for Hervey from Home?
Leslie: Um, for us, first of all, I don’t care if you don’t have a blog. That’s been a really big passion piece for me, is please do not come to the site thinking you’re no one. We get so many people who say, well, I’ve never been published here or there, and I don’t even know if I have a passion to write.
So if you have a story to tell, you need to be telling it. Now, of course, you know, there are certain ways now. We used to get hundreds of submissions now per month, and so we’re very picky now on what we can and cannot run. But that doesn’t mean that we don’t want to read it. Carolyn does our submissions.
She does submissions right now, and she’s amazing and caring, and she’ll give you some feedback about what you need to be doing. For us, it’s really about a 600 to 800 word piece. Please don’t get caught up on the number. That’s just kind of an average. We do want it to be edited well. Edit and edit and edit again.
And have it come from your heart. Don’t write something because you think it’s going to go viral, write something because you can’t imagine not sharing the story. I think that if you’ve ever written a story, you know exactly what I’m talking about. Sometimes it’s hard, sometimes it’s easier, and we just want to, we want to be able to feel your emotions in your words when you’re writing.
That kind of stuff comes across on the screen so well, and that’s what we relate to the most. For us, very much parenting motherhood, really from infant through teen years, is our strongest content right now. Any kind of grief cases, infertility, loss, any loss that you’ve had in your life, we have a lot of grief on our faces where people help each other.
Um, marriage, happy marriages, bad marriages, divorce, any of that does very well. And of course, anything with kind of that space vibe in it. We had somebody explain to us that Herbie from Home is like, this is us. And that was the best compliment. Like, this is us? Yes. I thought, oh my gosh, that’s so true.
We’re, we are, we are a very emotional site. Um, we do like funny, but we don’t want crap.
Andrea: Yeah.
Leslie: And it’s not because, I mean, I don’t want to say that I’m just, you know, proper over here because I’m not, but when I was in my news background, you know, we could not cuss, you had to be appropriate and say appropriate things.
And so I just kind of kept that with our view, you know, we want it to be able to be shared and relatable across the board. And so we don’t want you to have any cuss words in there, but if we do, and we love the piece, we’ll just ask you to edit them out or we’ll edit them anyway. But those are some of the biggest pieces that do really well.
Andrea: Yeah, that comment about This Is Us is, is interesting. I, okay, so is it hard for you to handle all of the emotion that comes with the harder stuff that gets written about?
Leslie: Well, 100%, it’s so hard, especially when I was pregnant with my third, and I, you know what can happen, and then you read these stories, and you’re pregnant yourself, and your heart just aches to these women.
It’s very hard. It’s a strength, and it’s also a weakness of mine that I let too many of our writers get too close to me. It sounds funny, but I’ve really had to figure out a way to put up a balance of trying not to get so tangled in their life. Yeah. To where it’s really kind of crushing me. I don’t know how therapists do it.
I really don’t. They’re amazing. Because just listening to their stories and speaking with these women, it was, it’s been really hard. It’s still really hard. I know our editor has a hard time with it now, too, because your heart just aches for these women when they are sharing their painful stories. And then when they share their joy and their love, it’s, you know, it is such a ride.
It’s a rollercoaster. And that’s why it’s so hard to find that balance to shut off my computer and shut down my phone at night and just get into my own life so I can be better the next day for the site. Yeah,
Andrea: I think those boundaries are so important. And I. I understand why you feel like you need to have some boundaries, even just personally with writers who are struggling too, and I think it’s wise.
I think it’s got to be hard, but I think it’s wise. So when you’re sharing all of these hard stories, though, the reason why you’re sharing them, it goes back to your mission statement, that idea of support. And I think that what Her View From Home, what I’ve seen it do is it makes people, yes, they feel heard.
When you are giving them words of somebody else’s experience, when they are sharing their experience, it so often makes other people feel like they’re not alone. And so, in many ways, also gives them words. So not only are you, you know, providing this platform for women to share their words, but it’s also a chance for other people to find their voice in those people’s words.
Does that make sense? I mean, I think that’s definitely what I see.
Leslie: And I’m surprised too. I think finally that we figured out what our niche is. That’s why it has grown so quickly because that was such a needed place on the internet for exactly what we are. And I’ve seen it now. My son was just diagnosed with a peanut allergy.
And I mean, of course I felt connected and all this to all these women. But I reached out to, actually we have a group, a Facebook group, a Herbie Moms group. And I asked some women about it. Suddenly, I just realized that they were all giving me tips and advice of, yep, my son has that too. And this is what I did.
And I thought, so this is cool. This is what this is like, just from a different, I just asked that on that day, just not for anything business wise, just because from mom to mom, I just wanted to know their thoughts on it. And it was cool to see a different, I don’t know, you know what I mean, a different view of what I had created.
I thought, well, that’s pretty cool. I just look at it every day.
Andrea: You’re benefiting from it, too.
Leslie: Well, if you’re in it, you just don’t realize that because you’re so focused on numbers and connecting and keeping the quote unquote lights on for your site. But when you step back and see it, it’s, yeah, it’s pretty cool.
Andrea: Yeah, a community, uh, all those things, and it’s hard when you’re, when you feel different, like you were talking about, you know, being in the middle of Nebraska and when you feel different in whatever way, because of a peanut allergy for your kid or because of your experience with infertility or whatever it might be when you feel like you’re alone and then you find out that you’re not, it’s just so comforting for people.
Leslie: It’s exactly it. Yeah, like you just, thank goodness you don’t have to go through this alone and that truly that’s Purview and that’s so many websites out there where, you know, we found our community and how cool that I really believe there can be a voice for everyone. There’s space for everyone. And you just have to find that place.
That’s the cool thing of the internet. I’m thankful for it. I never thought I’d be running a website when I was, you know, going through high school. We didn’t have what Facebook until after college. So it’s, it’s too far.
Andrea: Yeah. It’s really cool. It’s very cool. I’ve just really enjoyed, you know, getting to know you better, Leslie, in this.
conversation, and it’s just so encouraging to see somebody, you know, in my proximity of, you know, the middle of Nebraska where you feel like you’re nothing and nowhere, to see you really flourishing with this site and that so many people are finding a voice there. And that’s certainly something that. I really care a lot about, and we really care a lot about at Voice of Influence.
And actually our, our tagline and this phrase that I use over and over again, it’s just, your voice matters, but you can make it matter more. And I think that there is something to just even putting yourself out there is such a growing experience and you’re giving that opportunity to so many people.
Leslie: Thank you so much. It’s cool to be able to talk to you
Andrea: and share this passion with you a lot. Well, thank you for your voice of influence in the world and for being here today. Thank you
None: so much. You’ve reached the conclusion of today’s episode, but we encourage you to visit voiceofinfluence. net for more resources, show notes, and ways to immediately empower your voice.
With updated actionable tips to build your compelling communication strategy. Again, that’s voiceofinfluence. net. Thanks for listening, and we look forward to helping you make your voice matter more.
Andrea: I could sense it in you. You just felt it in your bones like it was gonna happen.