Do you feel uncomfortable selling? In this episode, Andrea talks with sales expert and author Finka Jerkovic about the difference between transactional, relational, and transformational selling and how understanding when to use each helps you keep your integrity intact and have sales success.

With 25 years’ sales experience in the financial world, a best-selling author, podcaster, and business development coach, Finka is an expert in shifting the sales mindset. Now she’s on a mission to teach financial sales teams and leaders how to shift from transactional to transformational selling, so they can retain and grow business, deepen client relationships, and sell with ease and integrity.

Backed by science, stories, statistics, and wisdom, Finka guides financial advisors, sales teams, and their companies to transform the way they sell, improving their results without compromising purpose, people, or profit.

Finka Jerkovic is a Certified Professional Co-Active Coach, Fascinate Certified Advisor, and certified in Hardiness Resilience Gauge, EQ-I 2.0 and EQ 360 assessments. She holds a certificate in Mastering Sales program at Northwestern University – Kellogg School of Management.

• 02: Discover the Language of Your Authentic Voice
• 168: Selling From Love
• Finka’s Website
• www.transformationalselling.com