In this episode we hear why product and hiring experimentation are keys to successful startups, and why taking culture seriously helps people build influence in companies.

With over 20 years of experience in product management, design, and strategy, Paul Shustak is a multi-exit founder who loves building 1.0 products that push the boundaries of innovation.

He is currently the co-founder of AsqMe, the leading Q&A platform helping creators aggregate, answer and monetize audience questions from across all their social channels.

He is also the founder of UnLock, a consultancy that advises clients on how to achieve and maintain product-market fit.

As a product and startup expert, Paul has led and advised multiple teams and organizations in finding and maintaining product-market fit, applying agile, lean, and scrum methodologies, and developing user-centric and data-driven solutions. He is passionate about sharing his knowledge and insights through publications, workshops, mentoring, and speaking engagements.